On the afternoon of May 10, the first collaboration collection between JENNIE from BLACKPINK and the renowned American fashion brand CALVIN KLEIN was officially launched.

The launch event took place in Seoul, South Korea and as the headliner of the event being the owner of the collection (“Limited Edition Capsule Collection”) and global brand ambassador, Jennie made a stunning appearance in a purple mini dress by her own Calvin Klein collection and a trendy ribbon attached to her hair with little bows the same color as her dress.

Combined with high platform shoes to match her dress, Jennie stole the eyes of all the attendees while the cameras focused on her, her charming figure also fell in love with the fans who followed the photos and videos shared on social networks about the event.

A very important detail of this event is that the entire new Calvin Klein collection had Jennie’s personal brand, even the logo was written by herself, the garment designs had her own personal touch from the color palette to the details.

The collection included a range of underwear and outerwear pieces such as bralettes, matching bottoms, bodysuits, ribbed tank tops, tees, joggers, dresses, denim shirts, oversized ’90s jeans, and crewneck sweatshirts. The variety of colors included lilac, chalk blue, desert, black, and white.

The collection was so beautiful and reasonably priced between $25 and $150, which is why many people couldn’t resist buying physically and virtually as long as they had at least one item. The demand was so high that the Calvin Klein website collapsed instantly and when it returned to normal all the items had been “Sold Out”.

Jennie’s power was demonstrated once again as her own Calvin Klein collection sold out in just 1 second.

jennie become the fastest sold-out person in history (1 sec to be exact)

JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN@CalvinKlein pic.twitter.com/qsaPtQAV8E

— J 🌟 (@kuemythist) May 10, 2023

Congratulations to BLACKPINK’s JENNIE!

SRC: https://www.allkpop.com/