For a time now, product placement has evolved into a lucrative industry in television shows and motion pictures. As Dwayne Johnson and Ryan Reynolds juiced the hell out of their wares when they appeared in Netflix’s Red Notice, the case seemed to be true.

According to media sources, Dwayne Johnson nearly doubled his earnings for Black Adam thanks to the promotion of his Tequila Teremana brand! Aviation Gin made by Ryan Reynolds wasn’t far behind.

Dwayne Johnson And His Tequila Teremana In Red Notice

Red Notice, starring Dwayne “The Rock” Johnson, Ryan Reynolds, and the wonderful Gal Gadot was received by the millions when it first aired on Netflix. With over 4.2 million streams when it premiered, Red Notice became a powerhouse for Netflix in the year 2021.

Dwayne Johnson along with his Teremana brand.

With over 100 million streams in the first four weeks after its premiere, Red Notice became a hub for Dwayne Johnson’s Tequila brand Teremana and Ryan Reynold’s Aviation Gin. As per reports by Concave Brand Tracking, out of the 1 hour 58 minutes runtime, around 28 minutes of the movie were dedicated to product placement.

Furthermore, the brand placement that the movie showcases, ended up profiting the stars an astounding $40 million in sales! As per reports, all three actors were paid $20 million for starring in the movie while Dwayne Johnson received an additional bonus being one of the producers. Mercedez Benz received the highest placement time while Aviation Gin and Teremana Tequila were also quite noticeable in scenes in the movie.

Dwayne Johnson Planning To Do Sequels For Red Notice

Ryan Reynolds and Dwayne Johnson with Aviation Gin visible in Red Notice (2021).

As per the success that the movie received, it was obvious to make a sequel to the now multi-billion dollar franchise. Dwayne Johnson, following the premiere, released a statement that he plans to do additional sequels to the franchise.

“I would love to do more… it’s up to the audience, so we will see. I will tell you that just based off of reaction so far and what we’ve been able to cull from the audiences, there’s a good chance that we will see a return of this,” 

Although unconfirmed, Red Notice definitely planned to have sequels, one of which was rumored for an early 2023 release but that doesn’t seem to be the case so now. Rumors of the production beginning in early 2023 are abundant on the Internet, and there could potentially be a November 2023 release.

Source: Concave Brand Tracking