The new mum attended the pop-up with husband Carter Reum
New mother Paris Hilton dazzled in a fabulous custom Nicole & Felecia silver mini dress at the VIP launch party for her House of Y2K pop up in collaboration with online shopping app Klarna on Thursday evening.
HELLO! was at the star-studded party which saw the 42-year-old heiress reminisce over her most iconic noughties looks at the interactive pop-up on 8070 Melrose Avenue, and we have an exclusive video of inside the event below.
Klarna’s new multimedia campiagn sees queen of Y2K Paris coin a new catchphrase ‘That’s Smooth’, referencing Klarna’s flexible payments and shopping app features.
As guests waited excitedly for Paris’ arrival, her song Stare Are Blind played while the cocktails flowed – and her entrance didn’t disappoint. Paris, who recently welcomed her first child, a baby boy named Phoenix, with her husband Carter Reum, looked incredible as she posed for photographers, her skin radiant and ultra-cool fringe on show.
HELLO! managed to grab a quick selfie with Paris, and of course, we congratulated her on the birth of her baby boy. “Thanks so much!” she beamed.
All eyes were on The Simple Life star who looked incredible in her shimmering dress, which was inspired by the iconic Julien Macdonald chainmail look she wore on her 21st birthday.
Paris poses with her Paris Hilton x Klarna ‘That’s Smoooth’ tracksuit
Credit: Jon Kopaloff & Stefanie Keenan, Getty
The House of Y2K pop up takes us through a journey of time to show how shopping has evolved through new products such as Klarna’s flexible payments, shoppable video and their in-app seacrh feature which compares best product prices and time to buy from thousands of retailers.
Paris said: “I’ve loved revisiting the 2000s and it’s so cool to see some of my favourite things from that time on display here. Explore the different spaces to experience how shopping has changed over the last two decades thanks to tech like Klarna. Slive it up tonight!!”
Guests went wild as Keeping up with the Kardashians star Kris Jenner arrived, along with Paris’ mother Kathy Hilton, with the close-knit trio posing for photographers.
Paris in the green room with Kris Jenner and her mother Kathy Hilton
Credit: Jon Kopaloff & Stefanie Keenan, Getty
Also in attendance were Paris’ husband Carter Reum, looking dashing in an all-black ensemble with leather jacket. The doting husband and father very sweetly mingled with guests as his wife posed for pictures. Emily in Paris actress Ashley Park wowed fans in a heart-shaped corset and pink trousers.
The pop-up, which ‘explored the evolution of fashion, beauty and tech trends from Y2K’ oozed fun, as Paris’ most iconic looks were dotted around the party on mannequins. Remember that denim promo outfit from The Simple Life? Yep, it was there.
Some of Paris’ Y2K outfits on show Credit: HAPPYMONDAY
Hello Kitty accessories, retro neon handbags and glitzy ‘Paris’ sunnies added were also on display.
The evening saw the launch of Paris’ limited-edition tracksuit in collaboration with Klarna, with proceeds going to Paris’ non-profit organization 11:11 Media Impact. We’re loving how the comfy velour tracksuit is having its day once again!
Klarna’s trend report found that almost half of respondents (45% per cent) said that fashion was much better back in the Y2K era than it is now, with over half (52 per cent) saying they believe the matching sweats trend should return to the mainstream in 2023.
The survey also revealed an overall increase in purchases of Y2K products across fashion (low-rise jeans, baby tees, and tie-dye) and beauty (lip liner, butterfly clips, and hair crimping).
Loving those retro handbags! Credit: HAPPYMONDAY
Guests were treated to a little sparkle themselves with a Y2K makeup-station on the second floor ready to add that extra glam to those who were game. You could also get your personal items ‘Paris-ed’ with the Bling-d Up service at the pop-up – cute jewels and stickers on your iPhone anyone?
HELLO! had a blast dressing up in Y2K-inspired accessories like feather boas and heart-print faux fur jackets at a pink mirror, with the looks ready to shop in real time via the Klarna app.
The silver dress that inspired Paris’ latest look Credit: HAPPYMONDAY
DJ Kara was on the decks playing fun tunes from the 2000s era and goodie bags came in the form of Y2K-themed swag bags featuring polaroid cameras, Tamagotchis and the ultimate hairdo throwback, scrunchies.
Paris, who is CEO of next-gen media company 11:11 Media, said: “The 2000s were such a special moment in pop culture and I love that so many of the iconic fashion trends are back in the mainstream.
“I’m excited for fans to visit the ‘House of Y2K’ to celebrate these trends and experience how far shopping has come over the last two decades thanks to new technologies and products like Klarna. Not to mention I also get to bring out my fave personal items – some of which haven’t been seen in many years!”
The Paris Hilton x Klarna ‘That’s Smoooth’ tracksuit is available to buy globally on parishiltontracksuits.com
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