Jennifer Lopez has an alter ego.
Her name is Lola Lopez and she is known for being ‘playful and carefree,’ the star revealed on Tuesday when debuting her new alcohol brand Delola.
The 53-year-old actress and singer also said she wants Lola to come out more and have fun.
‘I realized the importance of enjoying life,’ said the wife of Ben Affleck in a video shared to Instagram.
The Shotgun Wedding actress also said that she hopes to spend more time with ‘family and friends’ in the future after ‘grinding’ out work for decades.
And one of the best places she does that is on the Italian coast where she feels a sense of peace with the warm and friendly locals. That is where her new ad was filmed as she sipped her cocktail with pals all around her.
She can be chill! Jennifer Lopez wants to slow down. During a video to announce her new alcohol brand Delola, the 53-year-old actress and singer shared she wants to have more fun. ‘I realized the importance of enjoying life,’ said the wife of Ben Affleck
Is this Lola Lopez? Lopez also revealed that Delola is named after her nickname Lola, which is who she becomes when she wants to be ‘carefree and playful.’ Seen in a Guess ad
She also shared that there is a more relaxed side to her.
Lopez stated on Tuesday, ‘I love entertaining and to relax and unwind with friends.’
She then plugged her drink ‘But never found a drink that was right for me.
‘I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola.
Lopez added that her goals were ‘better ingredients, better taste, fewer calories than traditional cocktails,’ in just one simple pour.
‘Something easy, fun, fresh and delicious. I knew that if I was looking, others were too,’ said the 2020 Super Bowl halftime performer.
‘Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary,’ added the Los Angeles resident.
This may also be Lola: Seen here partying at the Grammy Awards with Ben in February
The Delola bottle is embossed with the ‘Delola Crest’ which was inspired by the Bronx crest, Jennifer’s hometown, and with lions and ivy vines around the labels that Jennifer art directed.
The news of her new company was shared on Tuesday.
In an Instagram post shared to her JLo page, she is seen enjoying the alcoholic beverage on the rocks in a wine glass as she talks the low calorie beverage.
‘The secret is out!!! I’m proud to share with you @DELOLA … my new collection of unique, mixology-level ready to enjoy spritzes. More is #OnTheJLo. Let’s live the #DelolaLife together ✨@gregswalesart,’ the star – who was seen last week at the Air premiere with her husband – wrote in her caption.
The pinup models a white knotted shirt and yellow-and-white buttoned skirt with gold hoop earrings.
The Bronx native appears to be on the coast of Italy at an outdoor bar with pals. L
opez is also seen in a light yellow shirt with long silver earrings that have bows on them as she raves about her new brand.
In a press release shared Tuesday it was announced Lopez created The House Of Delola LLC.
It is a company she founded ‘to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle.’
Cheers to her: She is also smiling as she models a white knotted shirt and yellow-and-white buttoned skirt with gold hoop earrings as she flashes a hint of her toned tummy
Party girl: Lopez stated, ‘I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola’
‘Each one is bottled up in a beautiful glass bottle and ready to serve,’ said the Marry Me actress. ‘Just pour over ice and enjoy,’ she suggested.
Then Lopez let fans know that she has had the spritz on her mind for years: ‘I started this journey two years ago and I’m so excited to finally share Delola with the world,’ gushed the former Fly Girl.
Jennifer began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina.
It was added that Delola offers ‘premium spirit-based, full-flavored, crafted cocktails that are made with natural botanicals, are gluten free and lower calorie than traditional cocktails.’
Fresh drink: ‘My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too,’ said the Hustlers star
Jennifer brought in mixologist Lynnette Marrero to collaborate on these cocktails.
The first release, DELOLA SPRITZ is available in three original cocktails: BELLA BERRY SPRITZ made with berry, hibiscus and premium vodka; a full-bodied cocktail with notes of red berries, hibiscus and citrus.
Then there is PALOMA ROSA SPRITZ which is made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe, luscious grapefruit, rich elderflower and a dash of salt, the press release shared.
And L’ORANGE SPRITZ was made with orange, passionfruit and premium amaro; an ode to the Italian spritzes with notes of bright, delicious fruit perfectly balanced with the bitterness of amaro.
Delola will be sold in fine grocery and spirits establishments, restaurants, and bars beginning in April with a continued roll out throughout spring.
Jenny talk: ‘Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I’m so excited to finally share Delola with the world,’ said the award winner
Nice trio: Her caption read, ‘The secret is out!!! I’m proud to share with you @DELOLA … my new collection of unique, mixology-level ready to enjoy spritzes.’ She added, ‘More is #OnTheJLo. Let’s live the #DelolaLife together’
The company will launch in the United States and expand globally in the years to come.
Beam Suntory, a leading global spirits company, is a minority investor in Delola and has been named Delola’s global distribution partner.
One of Lopez’s favorite places to unwind is the Italian coast, where she discovered spritzes, it was also shared.
‘Jennifer was inspired to develop her own refreshing and flavorful spritzes – delicious, spirit-based cocktails free from artificial colors and without all the sugars traditional spritzes can contain, crafted with natural botanicals and about as much alcohol as a glass of wine,’ it was said in the release.
Coastal feel: She appears to be on the coast of Italy as she drinks the spritz on the rocks while at an outdoor bar with pals
