Ariana Grande deserves the title of Pop Princess – undisputed. But the latest business report shows that she is also a rare talented perfumer and businesswoman.
The fragrance line bearing the name of the 28-year-old American singer and designer herself, Ariana Grande, has achieved huge global sales with statistics of up to 150 million USD within just two years of its launch. This achievement makes her reputation not only “remarkable” on the music charts but also a serious competitor in the celebrity perfume business.
Ariana Grande started her foray into the perfume industry in September 2015, when she teamed up with Luxe Brands to create her signature scent, “Ari by Ariana Grande.” The sweet scent stands out with succulent fruity top notes, floral middle notes and finally musk, marshmallows, etc. The appearance attracts attention with a cute pink bottle with white cotton details. soft. The product has quickly become a hit because many people are curious about the scent of Ariana Grande and then the irresistible attraction. Her collaboration with Luxe Brands led to the launch of “Moonlight”, a sweet and fruity scent designed to embody Grande’s bright personality, and “Sweet Like Candy”, a combination Other sweet combinations of berries, vanilla, marshmallows and precious woods. Ariana Grande has also collaborated with her brother Frankie to create a fragrance for both men and women, ‘Frankie by Ariana Grande’, launched on Valentine’s Day 2016.
In the same article, Joel B. Ronkin, CEO of Luxe Brands added: “The Ariana Grande fragrance business continues to challenge the trajectory of celebrity fragrances. Given Ariana’s undeniable status as an international superstar, the success of the Ariana Grande fragrance portfolio is sure to continue to reach new heights.”
Ariana Grande’s name in the cosmetics industry is partly due to her huge social media following, including 115 million followers on Instagram and 2 billion views on YouTube. Since bursting onto the scene in 2013, her influence has earned her three platinum awards for best-selling album, two awards and 13 Grammy Award nominations, and eight Top 10 hits on the chart. Billboard Hot 100… She’s also making waves in the fashion industry, most recently shaking hands as an ambassador for major sportswear brand Reebok in September this year.
