Kylie Jenner introduced a new product to her 25M Kylie Cosmetics Instagram followers on Tuesday morning.
The 25-year-old entrepreneur – who stunned at an Oscar party earlier this month – is launching a mascara line for her brand Kylash in April.
The mother-of-two was seen posing in a unitard in silhouette as the spotlight focused on her eyes only, giving a great view of her standout lashes.
‘KYLASH Volume Mascara. For a full, lifted, defined lash that feels weightless. Coming April 6,’ she wrote in her caption. ‘Stay tuned for all the details.’
The mascara line has been in the works for over a year. In April 2022 she filed trademark paperwork for Kylash.
New from KJ: Kylie Jenner introduced a new product to her 25M Kylie Cosmetics Instagram followers on Tuesday morning. The 25-year-old entrepreneur is launching a mascara line for her brand Kylash in April
She has always had powerful lashes: Seen on Oscar night all done up with heavy glam
The businesswoman is also working on cosmetic preparations, extension fibers, serums for eyelashes, tints, and eye makeup remover to her line, TMZ reported last year.
Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website.
Kylie launched her first lip kit in 2015.
Eighteen months after the launch, Kylie Cosmetics earned $420 million in retail sales, according to Women’s Wear Daily.
Kylie released her first three items on November 30, 2015; they were the Dolce K, Candy K and True Brown K Lip Kits.
The $29 kits – which have a lip liner and a coordinating lipstick – sold out in under 30 seconds on kyliecosmetics.com; WWD reported that they only had 5,000 kits in each color – so 15,000 units total.
The February 2016 launch saw the product numbers increase to six products with a total of 500,000 units, as well as the Kylie Lip Kits officially becoming Kylie Cosmetics.
Products: Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website
Currently: Kylie has had eyelashes since 2018; seen here in the pink packaging
From there, Kylie expanded her company to eye shadows, liners, blush, lipstick, highlighters and eye brow powders.
Kylie launched Kylie Skin in May 2019 and her bikini brand Kylie Swim in September 2021.
The mother of two stars on the Hulu series The Kardashians with sisters Kim Kardashian, Khloe, Kourtney, Kendall Jenner and mom Kris Jenner.
On February 2, 2022 Kylie welcomed her second child – a baby boy – with Travis Scott.
They revealed his name as Wolf but later announced they changed it to Aire.
They are also parents to daughter Stormi, five.
Busy billionaire: On Monday she wore a rose-colored robe to chat up her coral blush
